Balenzia, India’s most loved socks brand announces the launch of its first franchisee outlet for Rajasthan at Nexus Celebration Mall, Udaipur.
Balenzia Socks is thrilled to announce the opening of its inaugural franchise outlet in Rajasthan, situated at Nexus Celebration Mall in Udaipur. This comes after the opening of its first franchisee in Mumbai earlier this year, and marks yet another significant milestone in the brand's journey.
The new franchisee in Udaipur is part of Balenzia’s strategy to expand its physical store presence and make its direct-to-consumer brand available to even more customers. With an extensive product line that includes athletic socks, casual socks, formal socks, and licensed merchandise from iconic franchises like Marvel, Disney, Warner Bros., and Cartoon Network, Balenzia is well-positioned to take advantage of the growing demand for fashion statement socks in India.
Shruti Gupta, Head of Strategy for Balenzia, said, "We are thrilled to continue our expansion with the launch of our second franchisee this year and the first one for Udaipur, as it strengthens the brand’s foothold in Rajasthan. The Nexus Celebration Mall welcomes its consumers to a treasure trove of brands, entertainment activities, and leisure, and we are excited to offer in Udaipur and surrounding areas the ultimate sock experience to customers. Our aim is to make the brand available to be experienced at even more locations, making it easier for customers to shop for the latest and greatest in socks and licensed merchandise.
She further added “We are excited to continue expanding our physical store presence through franchising. Following the success of our first franchisee, which is delivering outstanding performance, we are confident that our second franchisee will be equally successful. Our franchisees will play an important role in our growth strategy, and we are committed to providing them with the support they need to succeed. We are confident that this new franchisee will provide our customers with easy access to our products and a high-quality shopping experience. With the growing demand for fashion statement socks in India, we are well-positioned to continue our growth and success in the coming years.”
The opening of this franchisee presents an attractive opportunity for entrepreneurs looking to be a part of a differentiated business model and generate a higher return for their investment. Franchisees can leverage Balenzia's established reputation, customer base, and proven business model to create a successful and profitable business. Additionally, Balenzia's strong marketing and branding support, along with its extensive product line, makes it an attractive opportunity for entrepreneurs looking to get in on the ground floor of a rapidly growing brand.
At Balenzia, our primary goal is to assist our customers in standing out from the crowd by providing them with sophisticated designs, styles, and colors that are coupled with access to licenses of some of the most iconic brands and characters. We take pride in our product range, which is crafted using the finest yarns and adheres to the highest quality standards, ensuring unbeatable comfort, breathability, and durability. Furthermore, our apparel is manufactured in specialist factories that uphold ethical standards, guaranteeing that all our products are sweatshop-free, made under favourable working conditions and that the people involved in their creation are treated fairly and remunerated adequately. As a result, Balenzia has become a leading manufacturer of premium quality socks that cater to all occasions, from casual to formal wear. Our commitment to quality and attention to detail has positioned us as a frontrunner in the sock industry. We are privileged to have access to over 70
plus licensed properties, including those from DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, and many more, enabling us to offer innovative designs that allow customers to express themselves truly.
For more information, please contact:
Shalini Mishra, Brand Manager, Balenzia