News

Balenzia has announced the launch of its highly anticipated Rick and Morty collection, further strengthening its lineup of premium socks. The collection features an exciting range of socks, showcasing the show's unique characters and iconic moments. From the iconic Pickle Rick to the lovable Mr. Meeseeks, fans of the show will be thrilled to wear these socks and show off their love for the show. Shruti Gupta, Head of Strategy at Balenzia Socks said, " We are excited to offer our customers the new Rick & Morty collection, and we are confident that it will be a great addition to...

Balenzia, India's most loved socks brand, has announced the opening of its first franchisee at Infinity Mall, Malad, Mumbai. This marks the second launch of the year for the brand and its first-ever franchisee. The move has generated a great deal of excitement from fans of the brand, as well as entrepreneurs looking to get in on the action. With the opening of this franchisee, Balenzia is continuing to grow its physical store presence and expand its reach in the Indian market. The company plans to use franchising as a model to scale up its physical store presence while continuing...

Balenzia, the leading Indian brand of premium socks, has expanded its store footprint with the launch of its 11th brick-and-mortar outlet at Select CITYWALK, New Delhi. The minimalist and exquisitely designed store features a massive collection of socks, with the most extensive and robust portfolio of iconic licenses from Marvel, Disney, Warner Bros., and Cartoon Network. With access to more than 70 licenses, the brand showcases a comprehensive range of character merchandise and experiential gifts for adults and kids. The launch is a part of the offline expansion strategy and is another step in fortifying its leadership in the legwear...