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Balenzia, India's most loved socks brand, launches a marquee store at Select CITYWALK, New Delhi.

Balenzia, India's most loved socks brand, launches a marquee store at Select CITYWALK, New Delhi.

Balenzia, the leading Indian brand of premium socks, has expanded its store footprint with the launch of its 11th brick-and-mortar outlet at Select CITYWALK, New Delhi.

The minimalist and exquisitely designed store features a massive collection of socks, with the most extensive and robust portfolio of iconic licenses from Marvel, Disney, Warner Bros., and Cartoon Network. With access to more than 70 licenses, the brand showcases a comprehensive range of character merchandise and experiential gifts for adults and kids. The launch is a part of the offline expansion strategy and is another step in fortifying its leadership in the legwear industry.

Commenting on the new store launch, the Head of Strategy- Balenzia, Ms. Shruti Gupta, said, "I am thrilled to announce the launch of our exclusive brand store at Select CITYWALK. Select CITYWALK is an unparalleled destination experience for consumers in Delhi and India, and we are ecstatic with the launch of our 11th store in India, and our 2nd store in Delhi. This launch truly marks the continuation of Balenzia’ expansion and showcases the brand's success in retail and commitment to its phygital strategy. The store showcases an incredible range of novelty, athleisure, casual, and formal socks, allowing consumers to express their individuality, style, and taste."

"The brand has been experiencing massive traction, and even in the COVID-affected years, has been growing strong online and offline. We plan to expand our license portfolio continuously and also add innovative and functional products to our extensive product line. Further, our ever-expanding offline retail presence will keep providing our consumers the opportunity to experience our products throughout the country."

Balenzia’s product line is a mix of basics, formal, athletic, and novelty socks and the brand has EBOs in New Delhi, Mumbai, Chennai, Bengaluru, Surat, Kanpur, and Ludhiana. The products are available on its website and leading online portals, including Amazon, Myntra, Ajio, Tata Cliq Flipkart, Paytm, Snapdeal, Limeroad, Nykaa, and LBB. The merchandise is crafted with exquisite knitting technology and high-performance fibres. The reinforced heel & toe, Y-heel construction, and the high-quality combed cotton yarns ensure that the socks are incredibly soft, extremely durable, and provide a super comfortable fit.

About Balenzia

At Balenzia, our constant endeavour is to help our customers stand out in a crowd with sophisticated designs, styles, and colors and access to licenses of some truly iconic brands and characters. Our product range, made with the highest quality standards using the finest yarns, is designed for incredible comfort, breathability, and durability. The apparel is manufactured in specialist factories with extremely high ethical standards, ensuring that all our products are sweatshop-free, produced in good working conditions and that the people making them are treated well and paid a fair wage.

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