New Delhi, 12.09.2024 – Balenzia, India’s most loved socks brand, is excited to announce the launch of its newest store at Terminal 3, Domestic Piers, IGI Airport, New Delhi. This new location marks a significant milestone in Balenzia’s expansion, further strengthening its presence at one of the country’s busiest and most prestigious airports.
With established stores in other major airports across India, including Mumbai, Kolkata, Chennai, Dehradun, and Pune, the addition of IGI Airport—a marquee location—adds another feather to Balenzia’s cap. This strategic move enables the brand to connect with millions of domestic and international travellers, offering them access to Balenzia’s extensive range of high-quality merchandise crafted for those who value comfort, style, and individuality.
Shruti Gupta, Head of Strategy at Balenzia, expressed her enthusiasm and highlighted the importance of this new venture: "We are excited to launch our store at IGI Airport, one of the largest and busiest airports in India, catering to a diverse array of travellers from around the globe. This opening is not just a significant milestone for Balenzia; it’s a pivotal step in our strategy to increase our brand's accessibility in high-traffic, high-visibility locations. With Terminal 3’s significant foot traffic offering a unique opportunity to engage with a diverse range of customers, Balenzia is committed to delivering a seamless and personalized shopping experience that combines convenience with premium quality."
She further added, “Balenzia has been on an upward trajectory, with a strong focus on innovation, quality, and customer satisfaction. Travel retail has been a major contributor to our success, and we are actively expanding our presence across malls and airports nationwide, with Delhi Airport being one of the most notable additions. Our aim is to align our retail presence with our customers' journeys, ensuring they can conveniently access our products wherever they go. The launch of the IGI Airport store is a major leap in our continuous expansion efforts, bolstering our position as a leader in the socks category and enhancing our brand presence across India.”
The opening of the IGI Airport store aligns with Balenzia’s vision of becoming a household name throughout India and beyond. This store is expected to play a vital role in driving growth and boosting brand awareness as part of the company’s broader expansion strategy, IGI Airport being a hub for business professionals, tourists, and frequent flyers. This exposure is expected to drive significant growth, not only in terms of sales but also in elevating brand recognition and loyalty for the brand.
Store Location: Terminal 3, Domestic Piers, Indira Gandhi International Airport, New Delhi- 110037
About Balenzia
At Balenzia, our primary goal is to assist our customers in standing out from the crowd by providing them with sophisticated designs, styles, and colours that are coupled with access to licenses of some of the most iconic brands and characters. We take pride in our product range, which is crafted using the finest yarns and adheres to the highest quality standards, ensuring unbeatable comfort, breathability, and durability. Furthermore, our apparel is manufactured in specialist factories that uphold ethical standards, guaranteeing that all our products are sweatshop-free, made under favourable working conditions and that the people involved in their creation are treated fairly and remunerated adequately. As a result, Balenzia has become a leading manufacturer of premium quality socks that cater to all occasions, from casual to formal wear. Our commitment to quality and attention to detail has positioned us as a frontrunner in the sock industry. We are privileged to have access to over 70 plus licensed properties, including those from DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, and many more, enabling us to offer innovative designs that allow customers to express themselves truly.
For more information, please contact:Shalini Mishra, Brand Manager, Balenzia
Email: brand@balenzia.com
Website: www.balenzia.com