Kolkata,28th Dec,2023 - Balenzia, India’s pioneering sock brand, is excited to announce the opening of its newest outlet at the Netaji Subhas Chandra Bose International Airport in Kolkata. This inauguration marks a significant addition to Balenzia’s retail network, reinforcing the brand’s commitment to being omnipresent both online and offline, in line with its phygital strategy.
Positioned strategically in one of India’s oldest and busiest airports, this store represents a crucial step in Balenzia’s mission to ramp up its presence in high-traffic areas and major shopping destinations across the country. The Kolkata Airport store is not just a point of sale; it’s a beacon of Balenzia’s growing network and visibility in key retail and travel hubs nationwide.
“The launch of our store at Kolkata Airport is a significant milestone in Balenzia’s journey of retail expansion," says Shruti Gupta, Head of Strategy at Balenzia. "This strategic move not only marks our inaugural venture into the eastern region but also capitalizes on the unique advantages of being located at one of the country's busiest airports. It is part of our broader strategy to ensure Balenzia is available at all major airports and high-traffic locations across India, thereby enhancing our visibility and making our products accessible to a wider audience.”
The new store at Kolkata Airport reflects Balenzia’s ethos of quality and style. It offers a diverse range of fashionable and comfortable socks, catering to the needs of travelers and locals alike. This strategic location will enable Balenzia to connect with a vast audience, from business professionals to leisure travelers, boosting brand recognition and customer engagement.
With this latest store, Balenzia continues to strengthen its retail presence, ensuring that it remains at the forefront of the lifestyle and fashion industry, accessible wherever customers are shopping – whether online or in key physical locations.
About Balenzia
At Balenzia, our primary goal is to assist our customers in standing out from the crowd by providing
them with sophisticated designs, styles, and colors that are coupled with access to licenses of some
of the most iconic brands and characters. We take pride in our product range, which is crafted using
the finest yarns and adheres to the highest quality standards, ensuring unbeatable comfort,
breathability, and durability.
Furthermore, our apparel is manufactured in specialist factories that uphold ethical standards, guaranteeing that all our products are sweatshop-free, made under favourable working conditions and that the people involved in their creation are treated fairly and remunerated adequately. As a result, Balenzia has become a leading manufacturer of premium quality socks that cater to all occasions, from casual to formal wear.
Our commitment to quality and attention to detail has positioned us as a frontrunner in the sock industry. We are privileged to have access to over 70 plus licensed properties, including those from DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, Playboy and many more, enabling us to offer innovative designs that allow customers to express themselves truly.
For more information, please contact:
Shalini Mishra, Brand Manager, Balenzia
Email: brnad@balenzia.com
Website: www.balenzia.com
