Balenzia, India's Most Loved Socks Brand, Expands its Footprint with the Launch of its 18th store at the International Terminal, Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
Mumbai, India – [27.11.2023] – Balenzia, a frontrunner in India's socks market, announces the opening of its eighteenth store, located at Terminal 2, International Departure, Chhatrapati Shivaji Maharaj International Airport (CSMIA). This opening represents a major milestone for Balenzia, as it broadens its footprint by adding its sixth store in Mumbai, with this being the first store at an International Terminal.
Shruti Gupta, Head of Strategy at Balenzia, expressed her excitement about this milestone. "It's with immense excitement and pride that we unveil our new store at CSMIA's International Departure, a luminary event in Balenzia's ever-evolving narrative. Positioning ourselves at CSMIA, a key international junction, enables us to broaden our audience reach, catering to both Indian and international customers, and offering them a chance to experience the best of craftsmanship in socks. Our presence at this international hub symbolizes our commitment to bringing our unique blend of style, comfort, and quality to travellers from around the world. We're excited to showcase our innovative designs and superior quality products that have been the cornerstone of our brand in India, now to a global audience," she said.
Balenzia’s new store at CSMIA is designed to offer an immersive shopping experience to both domestic and international passengers. With its sleek design and wide array of products, the store aims to cater to the diverse preferences of today's discerning customers. The range includes everything from classic staples to contemporary designs, reflecting Balenzia's dedication to staying ahead of fashion trends while ensuring the highest standards of quality.
Emphasizing the brand's forward-looking strategy, she added, "Balenzia is on a dynamic path of expansion and innovation, aiming to open more stores by the end of this financial year, further solidifying our position in the market and bringing Balenzia closer to our customers. Our vision is to make Balenzia a household name, synonymous with quality and style in socks. We are thrilled to embark on this journey and bring our distinctive collection to more people around the world."
At Balenzia, our primary goal is to assist our customers in standing out from the crowd by providing them with sophisticated designs, styles, and colors that are coupled with access to licenses of some of the most iconic brands and characters. We take pride in our product range, which is crafted using the finest yarns and adheres to the highest quality standards, ensuring unbeatable comfort, breathability, and durability. Furthermore, our apparel is manufactured in specialist factories that uphold ethical standards, guaranteeing that all our products are sweatshop-free, made under favourable working conditions and that the people involved in their creation are treated fairly and remunerated adequately. As a result, Balenzia has become a leading manufacturer of premium quality socks that cater to all occasions, from casual to formal wear. Our commitment to quality and attention to detail has positioned us as a frontrunner in the sock industry. We are privileged to have access to over 70 plus licensed properties, including those from DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, and many more, enabling us to offer innovative designs that allow customers to express themselves truly.
For more information, please contact:
Shalini Mishra, Brand Manager, Balenzia