Balenzia Socks unveils Seventh Store of the Year, Launches Third Franchise at Lulu Mall, Bengaluru.
Balenzia, a prominent player in the world of high-quality fashion and lifestyle socks, is delighted to announce the opening of its seventh store for this year, located at the renowned Lulu Mall, Bengaluru. This milestone represents Balenzia's inaugural collaboration with the esteemed Lulu Group International and is a pivotal moment in the brand's expansion strategy.
Located in the heart of Bengaluru, Lulu Mall is a shopping and entertainment destination known for its exquisite range of branded apparel, fashion accessories, and unparalleled entertainment options. Balenzia's new store at Lulu Mall Bengaluru is poised to deliver a wide-ranging collection of high- quality socks, renowned for their diverse portfolio of licenses, unmatched comfort, durability, and stylish appeal. Whether you're in search of socks that reflect your personal style or offer unparalleled comfort, Balenzia has you covered.
"We are delighted to announce the opening of our third franchisee store at Lulu Mall Bengaluru," said Shruti Gupta, Head of Strategy, Balenzia. "Our partnership with Lulu Group International is a significant step forward for us, and we are excited about the opportunities it presents. Lulu Mall Bengaluru is an ideal location for our brand, given its diverse and discerning customer base. We are committed to providing a superior shopping experience to our customers, and we believe that our new store will cater to their fashion needs impeccably."
She further added, “Balenzia’s retail expansion extends well beyond Bengaluru, with a resolute commitment to establishing a nationwide presence and opening of additional stores at premium malls and airports throughout the year, a pivotal component of our phygital strategy. Our primary goal is to make our premium fashion and lifestyle products accessible to consumers across India, addressing a diverse range of tastes and preferences.”
The launch of this franchisee store presents an enticing opportunity for aspiring entrepreneurs seeking involvement in a distinctive business model with the potential for a substantial return on investment. Franchisees can leverage Balenzia's well-established reputation, existing customer base, and proven business model to build a thriving and profitable enterprise. Furthermore, Balenzia's robust marketing and branding support, coupled with its extensive product line-up, positions it as an attractive prospect for entrepreneurs seeking to join a rapidly growing brand from its inception.
In addition to the physical store presence in premium malls and airports in New Delhi, Mumbai, Bengaluru, Chennai, Lucknow, Surat, and Ludhiana, Balenzia continues to embrace an omnichannel approach, with its products available on the official website www.balenzia.com, and leading online platforms, such as Amazon, Myntra, Ajio, Tata Cliq, Nykaa, Flipkart, Paytm, Snapdeal, Limeroad and many more.
At Balenzia, our primary goal is to assist our customers in standing out from the crowd by providing them with sophisticated designs, styles, and colors that are coupled with access to licenses of some of the most iconic brands and characters. We take pride in our product range, which is crafted using the finest yarns and adheres to the highest quality standards, ensuring unbeatable comfort, breathability, and durability. Furthermore, our apparel is manufactured in specialist factories that uphold ethical standards, guaranteeing that all our products are sweatshop-free, made under favourable working conditions and that the people involved in their creation are treated fairly and remunerated adequately. As a result, Balenzia has become a leading manufacturer of premium quality socks that cater to all occasions, from casual to formal wear. Our commitment to quality and attention to detail has positioned us as a frontrunner in the sock industry. We are privileged to have access to over 70
plus licensed properties, including those from DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, and many more, enabling us to offer innovative designs that allow customers to express themselves truly.
For more information, please contact:
Shalini Mishra, Brand Manager, Balenzia