Pune, India - September 6, 2024- Balenzia, India's leading socks brand, is pleased to announce the opening of its newest store at Pune International Airport. This expansion marks a strategic milestone in Balenzia's growth, aimed at increasing brand visibility and reaching a broader audience by offering a wide selection of high-quality, stylish socks in a prime location.
International Airport, located in a city known for its renowned educational institutions, thriving IT and automotive industries, and rich cultural heritage, serves as a critical transit hub for a wide variety of travellers. The airport attracts a diverse mix of business professionals, students, tourists, and families, making it an essential gateway for both domestic and international flights. The new Balenzia store is designed to meet the needs of this varied customer base, offering socks that combine comfort with modern style.
Opening a store at Pune Airport allows Balenzia to strengthen its presence in a strategic market, tapping into the steady flow of passengers who value quality and convenience. The airport serves as an ideal platform for the brand to connect with travellers on business trips, academic journeys, or leisure getaways, all of whom seek products that enhance both comfort and style.
"We are excited to establish our presence at Pune International Airport, a key location that aligns with our strategy to expand our footprint and connect with a diverse customer base,” said Shruti Gupta, Head of Strategy at Balenzia. “This new store reflects our commitment to being available wherever our customers are. By positioning ourselves at Pune Airport, we can ensure that our products are readily accessible to travellers whenever they need them."
She added, “Pune is a dynamic city, attracting a wide range of people — from business professionals and frequent flyers to students and families exploring new destinations. Our store is designed to cater to all these groups, providing a shopping experience that combines convenience with our commitment to quality. Whether it’s extra comfort for a long flight, a stylish option for a business trip, or a fun design for a family vacation, we are dedicated to meeting the varied needs of all travellers."
Balenzia's presence at Pune International Airport also helps to deepen its engagement with customers by offering products at a crucial point in their travel journey. By merging functionality with fashion, Balenzia aims to make every journey more comfortable and enjoyable, ensuring travellers are always well-equipped and stylish throughout their travels.
Store Location: Pune International Airport, NITB, Domestic SRA, New Airport Rd, Lohegaon, Pune, Maharashtra 411032
About Balenzia
At Balenzia, our primary goal is to assist our customers in standing out from the crowd by providing them with sophisticated designs, styles, and colors that are coupled with access to licenses of some of the most iconic brands and characters. We take pride in our product range, which is crafted using the finest yarns and adheres to the highest quality standards, ensuring unbeatable comfort, breathability, and durability. Furthermore, our apparel is manufactured in specialist factories that uphold ethical standards, guaranteeing that all our products are sweatshop-free, made under favourable working conditions and that the people involved in their creation are treated fairly and remunerated adequately. As a result, Balenzia has become a leading manufacturer of premium quality socks that cater to all occasions, from casual to formal wear. Our commitment to quality and attention to detail has positioned us as a frontrunner in the sock industry. We are privileged to have access to over 70 plus licensed properties, including those from DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, and many more, enabling us to offer innovative designs that allow customers to express themselves truly.
For more information, please contact:
Shalini Mishra, Brand Manager, Balenzia
Email: brand@balenzia.com
Website: www.balenzia.com
