New Delhi, 1st Feb 2024: Balenzia, a leader in innovative and stylish legwear, introduces the ‘Love for Wild’ collection in partnership with WWF-India. This unique range, debuting around Valentine's Day, highlights how fashion supports wildlife conservation and conversations around it.
The innovative range elegantly captures the essence of India's diverse fauna, creating not just a fashion statement but also a platform for environmental advocacy. Balenzia’s journey of expanding its portfolio with meaningful collaborations takes a leap with this partnership, moving towards a more conscious and responsible fashion narrative.
Rahul Gupta, Director - Balenzia, articulates his vision for this collaboration, "Partnering with WWF-India, an organization I've always held in high regard, marks a milestone for Balenzia. As we continue to expand our collection with more licensed partnerships, this initiative holds a special place. It's a blend of our passion for design and a deep-seated commitment to wildlife conservation. This collection is crafted to not only be eye-catching but to also spark meaningful dialogue around the pressing need for environmental stewardship. It's a proud moment for us to see these values woven into our designs."
This campaign signifies Balenzia’s second foray into cause-related marketing, underscoring our enduring dedication to both social and environmental causes. The Balenzia x WWF-India ‘Love for Wild’ collection will support WWF-India’s conservation work in the country. Balenzia unwaveringly upholds its pledge of support and accentuates our unwavering commitment to creating a profound and lasting impact. Through this collaborative endeavour, our primary objective is to raise awareness and accumulate support for wildlife conservation.
Regarding this important partnership, Kaveri Jain, Director - Marketing and Communications, WWF-India said,"We thank Balenzia for joining our cause of conserving wildlife and its habitats. This mission cannot be achieved in isolation and requires the coming together of businesses, policymakers, consumers and civil society. We all play a role. We are excited about this partnership and how it will resonate with all.”
Balenzia's commitment to sustainable fashion is evident in the careful selection of materials and thoughtful design processes. This approach reflects a growing trend towards eco-friendly fashion, where consumers no longer have to choose between style and sustainability.
The ’Love for Wild’ collection is not just another addition to Balenzia’s product line; it is a symbol of hope and a call to action. It encourages consumers to make a statement with their fashion choices, supporting wildlife conservation in a stylish way. The collection in organic cotton will be available across all Balenzia stores and on our website, offering a unique blend of nature-inspired design and a commitment to the environment.
For more information, please visit www.balenzia.com
About Balenzia
At Balenzia, our primary goal is to assist our customers in standing out from the crowd by providing
them with sophisticated designs, styles, and colors that are coupled with access to licenses of some
of the most iconic brands and characters. We take pride in our product range, which is crafted using
the finest yarns and adheres to the highest quality standards, ensuring unbeatable comfort,
breathability, and durability.
Furthermore, our apparel is manufactured in specialist factories that uphold ethical standards, guaranteeing that all our products are sweatshop-free, made under favourable working conditions and that the people involved in their creation are treated fairly and remunerated adequately. As a result, Balenzia has become a leading manufacturer of premium quality socks that cater to all occasions, from casual to formal wear.
Our commitment to quality and attention to detail has positioned us as a frontrunner in the sock industry. We are privileged to have access to over 70 plus licensed properties, including those from DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, Playboy, WWF and many more, enabling us to offer innovative designs that allow customers to express themselves truly.
About WWF-India
WWF-India is committed to creating and demonstrating practical solutions that help conserve India's ecosystems and rich biodiversity. With a conservation journey spanning over 50 years, WWF-India works towards finding science-based and sustainable solutions. Our holistic and integrated approach assists in addressing challenges at the interface of development and conservation. WWF-India is part of the WWF network, with offices in over 100 countries. We work in different geographical regions pan-India through state and field offices. The uniqueness lies in the interconnectedness of our work and its impact across thematic areas, including conservation of key wildlife species, management of their habitats, rivers and wetlands, climate change adaptation, driving sustainable solutions for business and agriculture, and empowering local communities as conservation stewards. WWF-India also works to combat illegal wildlife trade and bring environmental education to students through outreach and awareness campaigns.
For more details, please visit our website and social media pages:
