November 16, 2024: Balenzia, a part of the Jagran Group, and India’s most loved socks brand has officially rebranded to SocksXpress!. Known for its high-quality and top-notch designs, Balenzia has built a wide base of loyal customers all over India and this transformation is the perfect new chapter for further growth. SocksXpress! is a name as catchy as its designs and aligns with the brand’s vision to empower people to embrace individuality and unique style.
The brand aims to resonate with today’s fashion-forward consumers and SocksXpress! provides that exact dynamic and modern identity. The renewed avatar is here to own and redefine the socks category by becoming the ultimate destination for sock lovers with a wide variety of trendy designs.
The story behind ‘SocksXpress!’
“Our previous name, Balenzia, represented our early journey, but we felt it was time for a change that would resonate more deeply with our customers and speak directly to the essence of what we offer,” said Rahul Gupta, Founder and Director of SocksXpress. “SocksXpress! is all about clarity, individuality, and self-expression. The name is straightforward, memorable, and captures our goal to be unapologetically all about socks, establishing us as a go-to brand in the category,” he further added.
A few pillars that make SocksXpress! stand out are its modern relevance, dedication to owning the socks category, global ambitions, and a mission to celebrate individuality and self-expression. While Balenzia became a national favourite, SocksXpress! aims to find homes across the globe.
As a part of the rebranding, SocksXpress! is all set to introduce a captivating range of designs with vibrant colours, trendy patterns and exquisite collaborations. Not only that, the brand is getting a facelift with sharp new packaging, in-store displays, social media and the website.
While we have a new look; our quality, dependability and values as a company to offer only the best, remain the same. SocksXpress!, much like Balenzia is committed to delivering only the best to its customers. They will be able to shop at the same locations offline and online under the new brand identity.
“Our goal is to make this transition as seamless as possible for our loyal customers while introducing SocksXpress! to a broader audience. This rebrand celebrates the community we’ve built and invites customers - both old and new, to join us in embracing their unique style,” said Gupta.
About SocksXpress!
Born from Balenzia, SocksXpress! continues a proud legacy of quality, creativity, and customer satisfaction with a bold, fresh identity focused solely on socks. Building on Balenzia’s expertise, SocksXpress! offers a wide selection—from everyday essentials to unique designs that stand out. Known for innovative style, SocksXpress! collaborates with iconic brands to deliver premium, affordable socks that enable customers to express themselves.
SocksXpress! champions individuality, making self-expression accessible through carefully crafted collections. This commitment positions SocksXpress! as a leading name in the sock category, delivering style and quality to a diverse audience.