Balenzia Socks expands its retail footprint and announces Third Launch of 2023 at VR Mall in Surat
Balenzia Socks, the leading brand of premium socks, announced the opening of their third store of 2023 at VR Mall in Surat. This marks the first Balenzia Socks store in Gujarat, and the brand is excited to be expanding its physical presence in the state with an exceptional flagship destination in Surat.
Shruti Gupta, Head of Strategy for Balenzia, stated, "We have received a lot of demand for our products in Surat and have been catering to online customers in the city. Finally, with our presence at VR Surat, a first-of-its-kind, community-oriented integrated lifestyle destination, our customers can experience our massive product range and exceptional designs and quality in person. We are excited to launch our first store in Gujarat and are confident that it will be well-received by our customers."
The store in Surat is company-owned and operated, and Balenzia is also in the process of finalizing the launch of multiple franchise stores in the next few months. The company plans to use franchising as a model to scale up its physical store presence while continuing to operate its own outlets. As part of its physical strategy, Balenzia aims to make the direct-to-consumer brand available to be experienced at even more locations, making it easier for customers to shop for the latest and greatest in socks and licensed merchandise.
With this latest launch, Balenzia is continuing to grow its physical store presence and expand its reach in the Indian market. The company is committed to providing its customers with the ultimate sock experience through high-quality, stylish, and comfortable socks. The VR Mall store is set to become a go-to destination for customers looking for the latest designs, styles, and colours in the sock industry.