Balenzia Unveils its First Airport Store in Uttar Pradesh at Lucknow International Airport

Balenzia Unveils its First Airport Store in Uttar Pradesh at Lucknow International Airport

[Lucknow, 24th July 2023] - Balenzia, India's most loved socks brand, renowned for its premium quality and innovative designs, is thrilled to announce the grand opening of its 16th store at Lucknow International Airport. This marks a momentous occasion for the brand as it unveils its first-ever airport store in Uttar Pradesh, further solidifying its presence in the region.

The newly inaugurated store at Terminal 2, Domestic SHA, Lucknow International Airport, is a testament to Balenzia's commitment to providing customers with an exceptional shopping experience, no matter where they are. Travellers passing through Lucknow Airport will now have the opportunity to explore Balenzia's extensive collection of premium socks, known for their portfolio of licenses, comfort, durability, and stylish appeal.

"We are excited to bring Balenzia's first airport store to Uttar Pradesh, and we couldn't be more thrilled about this expansion," said Shruti Gupta, Head of Strategy at Balenzia. "Lucknow Airport serves as a vital hub for travellers and it is the perfect location to showcase our premium products to a diverse audience. We are confident that the premium offerings at our store will resonate with the discerning travellers passing through this airport. This strategic move to establish a presence at Lucknow Airport aligns with our vision of making our products accessible to customers on the go. As the brand's first airport store in Uttar Pradesh, it represents a significant step in our growth journey and will provide an opportunity to introduce our premium merchandise to a new and diverse customer base.”

The new Balenzia store will feature the brand's iconic collections, including character-inspired socks, formal wear, athletic wear, and fun & quirky styles, catering to various preferences and tastes. With its meticulously crafted products using cutting-edge weaving technology and high-performance fibers, Balenzia has earned the trust and love of customers across India.

In addition to the physical store presence in premium malls and airports in New Delhi, Mumbai, Bengaluru, Chennai, Surat, and Ludhiana, Balenzia continues to embrace an omnichannel approach, with its products available on the official website, and leading online platforms, such as Amazon, Myntra, Ajio, Tata Cliq, Nykaa, Flipkart, Paytm, Snapdeal, Limeroad, and many more.

Balenzia's first airport store launch in Uttar Pradesh is a testament to the brand's dedication to innovation, quality, and customer satisfaction. With a commitment to offering the best in legwear fashion, Balenzia is set to delight travellers and customers alike with its stylish and comfortable sock collections.

About Balenzia

Balenzia is India's most loved socks brand, offering a wide range of high-quality and stylish socks that redefine the sock-wearing experience. The brand's primary goal is to assist customers in standing out from the crowd by providing sophisticated designs, styles, and colours coupled with access to licenses of some of the most iconic brands and characters. Balenzia takes pride in its product range, which is crafted using the finest yarns and adheres to the highest quality standards, ensuring unbeatable comfort, breathability, and durability. The brand's commitment to ethical manufacturing practices guarantees that all products are sweatshop-free and made under f working conditions, with fair remuneration for workers. With its extensive collection of licenses and dedication to quality and innovation, Balenzia has become a leading manufacturer of premium quality socks that cater to all occasions, from casual to formal wear.

For more information, please contact:
Shalini Mishra, Brand Manager, Balenzia

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