Mumbai, September 24th2018: Wear your love for globally-loved cartoons on your…feet! Put your best foot forward with a newcolourful and comfy collection of socks by Balenzia and Cartoon Network Enterprises. The everyday humble accessory now brings to life the animated worlds of timeless favourites and new-age icons like we Bare Bears, Dexter’s Laboratory, Johnny Bravo, The Powerpuff Girls.
Cartoon Network Enterprises, the licensing and merchandizing arm of Turner India and Balenzia, a leading premium sock brand, are launching a range of uber-cool socks for women, men and kids.Invite Townsville’s famous sister superheroes, the tech-savvy bears, the super buffed hopeless romantic, or the renowned science prodigy into your sock drawer, with these chic styles and designs. The range is available online now.
Commenting on the launch, Rahul Gupta, Director –Balenzia, added, “We are extremely excited about this launch. The partnership gives us an opportunity to uniquely leverage upon some truly iconic characters that have stood the test of time and have a long-standing bond with their audience! The expressive and quirky collection helps us further strengthen our women and kids portfolio. The bold pop culture designs in ultra-soft combed cotton are sure to win smiles and hearts.”
Eye-catching and fashionable, the Cartoon Network collection comprises of premium quality and pop-culture inspired prints. Available from INR 109 to 349, fans can get their hands on the vibrant colours and unique patterns on Balenzia.com and leading e-commerce websites like Amazon, Flipkart, Snapdeal, Jabong.
Commenting on the partnership, Anand Singh, Senior Director – Cartoon Network Enterprises, South Asia, Turner India, said, “The new range inspired by The Powerpuff Girls, We Bare Bears, Dexter’s Laboratory and more, gives an opportunity for fans to dive into the fantasy world of their favourite toons. The partnership with Balenzia is a great way to connect with the fans in an engaging and fashionable way.”
The deal follows a successful tie-up for Justice League from Warner Bros. Consumer products, which is also managed by Turner India in South Asia, this new range is another milestone as it sets a benchmark in redefining fashion. The partnership enables Cartoon Network Enterprises to expand its offerings and strengthen Balenzia’s brand identity as the new pop-culture shopping destination for millennials.
Balenzia is a leading brand of premium socks in India. The company has a reputation in producing high quality socks, for the discerning consumer with immaculate taste of fashion and style. The Autumn Winter 2018 Collection brings to India – latest designs, styles and colours. The extensive product range made with the highest quality standards and using the finest yarns, is designed for incredible comfort, breathability and durability.
With access to some truly amazing licenses, Balenzia offers the largest collection of character socks in India! With its bold designs, the quirky collections are aimed at young urban adults and kids, designed to convert an average socks enthusiast into a sockaholic!
The brand is a socially conscious one, and all socks are manufactured in specialist factories with extremely high ethical standards - ensuring that all products are sweatshop free, produced in good working conditions, and that the people making them are treated well and paid a fair wage.
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Asia Pacific, is responsible for building world-class licensing programs across its franchises including Ben 10, The Powerpuff Girls, We Bare Bears and other Cartoon Network Originals, and Tuzki, the Turner-owned rabbit IP. CNE connects with millions of Cartoon Network fans through consumer products, promotional licensing, interactive games, publishing, live events and location-based entertainment such as the Cartoon Network Amazone waterpark in Thailand, the Cartoon Network Wave cruise liner, and Amaazia theme park in India.
CNE South Asia manages the licensing and merchandising business in India, Pakistan, Bangladesh and Sri Lanka. In addition to CNE’s global portfolio, CNE also represents the Warner Bros. Consumer Products business, managing world-famous IP such as Batman, Superman, Wonder Woman, Tom and Jerry, and Looney Tunes. It has a strong network of 110 partners and more than 5000 products across 46 categories with strong footprints in traditional retail, modern trade and e-commerce. Besides its core consumer products business, CNE has serviced promotional licensing campaigns with some of the world’s largest with brands including Cadbury, Heinz, Unilever, Kellogg’s, United Biscuits, Dabur, Britannia, ITC, HUL, Novartis in the region.
Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a WarnerMedia company.
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