Balenzia extends its deal with Warner Bros. Discovery Global Consumer Products with a licensing agreement renewal solidifying their partnership further. Balenzia is a rapidly expanding brand, and has won multiple awards for its designs and product innovations. This partnership will continue to bring popular Warner Bros. Discovery, Cartoon Network, HBO and DC characters to Balenzia’ product line, offering fans the opportunity to show their love for their favourite franchises in a new and unique way.
"We are thrilled to continue our partnership with Warner Bros. Discovery Global Consumer Products,” said Rahul Gupta, Director of Balenzia. “Our collaboration has been a great success, and we are excited to bring even more exciting products to our fans. Warner Bros. Discovery has been our excellent partner since the beginning, they understand the business and value relationships, and their support has been superb in developing a collection that is starkly different than anything else in the market. We are grateful to have such partners on our side."
The renewed deal will allow Balenzia to expand its product line with new and innovative socks featuring popular characters from Warner Bros. Discovery. These new products will join Balenzia’ existing line of socks featuring popular franchises, such as Harry Potter, Friends, Game of Thrones, DC, Rick and Morty, The Powerpuff Girls, We Bare Bears and more. The new partnership also gives Balenzia access to more iconic licenses such as Tom and Jerry, Looney Toons, and Scooby-Doo and an opportunity to be a partner on Warner Bros.’ 100th anniversary celebrations, commemorating the 100th anniversary of the Warner Bros. studio.
Socks in India have traditionally been looked at as a commodity, with very little differentiation between products and brands. As a brand, Balenzia has utilized licensing to come up with highly differentiated offerings. Using licenses on socks is far more difficult than on garments that allow printing. As socks are knitted, there are a lot of design limitations. However, after extensive R&D, Balenzia has been able to come up with a range of Crew Socks, No Show Socks, Sneaker Socks, Ankle socks and Yoga Socks which win smiles and hearts.
"Our commitment to quality, attention to detail, and innovation has made us a leader in the sock industry," said Gupta. "With the renewal of our licensing deal with Warner Bros. Discovery Global Consumer Products, Balenzia is poised to continue its success, offering fans a new and exciting way to show their love for their favourite franchises."
Balenzia plans to keep reinventing its products in terms of design and functionality to avoid license/character fatigue. The licenses that Balenzia works with are timeless and are refreshed in
terms of artworks and designs periodically, ensuring a healthy product life cycle. Balenzia also plans to evolve its products constantly to match trends and consumer needs.
About Balenzia
Balenzia is a leading producer of premium quality socks, offering a complete range of high-quality, comfortable, and stylish socks for all occasions. With a commitment to quality and attention to detail, Balenzia has established itself as a leader in the sock industry. Balenzia has access to more than 70 licensed properties, including licenses from DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, and many more. Using licenses to come up with innovative offerings allows customers to truly express themselves.
For more information, please contact: Shalini Mishra, Brand Manager, Balenzia Email: brand@balenzia.com
Website: www.balenzia.com
